EMAIL MARKETING AUTOMATION

Klaviyo Integration
• Connect Klaviyo to Shopify
• Sync customers, products, orders, and events

Enable tracking for:
• Viewed Product
• Added to Cart
• Started Checkout
• Placed Order

List & Segment Structure
We create smart segments such as:
• New subscribers (no purchase)
• Engaged subscribers
• First-time buyers
• Repeat customers
• High-value customers
• Inactive subscribers

Entry Points
• Newsletter signup (site-wide)
• Exit-intent popup
• Embedded forms on product pages
• Discount or value-based opt-in (optional)

All leads flow directly into Klaviyo with proper tagging.

1. Welcome Flow (New Subscribers)
2. Browse Abandonment
3. Abandoned Cart Flow
4. Abandoned Checkout Flow
5. Post-Purchase Flow
6. Customer Win-Back
7. UGC Review Request
8. Upsell / Cross-Sell Flow
9. Customer Education Flows
10. VIP / Loyalty Flow

1. Welcome Flow (New Subscribers)

Trigger:
User subscribes to email list (popup, form, landing page)

Goal:
Convert new subscribers into first-time buyers.


2. Browse Abandonment Flow

Trigger:
User views a product but does not add to cart or purchase within 1–4 hours

Goal:
Recover high-intent visitors.


3. Abandoned Cart Flow

Trigger:
User adds product to cart but does not start checkout

Goal:
Recover abandoned carts and boost conversions.


4. Abandoned Checkout Flow

Trigger:
User starts checkout but does not complete purchase

Goal:
Recover lost revenue at the highest intent stage.


5. Post-Purchase Flow

Trigger:
Customer completes an order

Goal:
Improve customer experience and retention.

6. Customer Win-Back Flow

Trigger:
Customer inactive for 30–90 days (no purchase or site activity)

Goal:
Re-engage dormant customers.

7. UGC / Review Request Flow

Trigger:
Order delivered (or 7–14 days after purchase)

Goal:
Collect reviews and build trust.


8. Upsell / Cross-Sell Flow

Trigger:
Customer purchases a specific product or category

Goal:
Increase average order value (AOV).


9. Customer Education Flow

Trigger:
New customer purchase or product-specific tag

Goal:
Reduce refunds and increase satisfaction.

10. VIP / Loyalty Flow

Trigger:
Customer reaches VIP criteria (order count, total spend)

Goal:
Retain top customers and increase lifetime value.

• Mobile-optimized layouts
• Brand-consistent design
• Clear CTA buttons
• Conversion-focused copywriting
• Personalized product blocks

We apply:
• Conditional splits (buyers vs non-buyers)
• Dynamic product recommendations
• Behavior-based timing
• Suppression rules (avoid spam fatigue)

• Subject line testing
• Send-time optimization
• Flow performance tracking
• Open rate, CTR, and revenue monitoring
• Ongoing improvements

✔ Converts visitors into subscribers
✔ Turns subscribers into buyers
✔ Recovers lost carts automatically
✔ Increases repeat purchases
✔ Builds long-term customer value

✔ Shopify stores
✔ Dropshipping brands
✔ Print-on-Demand stores
✔ Service-based ecommerce brands
✔ New & scaling businesses